A Brand Evolution for Little Live Pets

Role: Senior Designer

Client: Moose Toys
Deliverables: Brand design and development

For Little Live Pets' 10-year anniversary, the brand refresh focused on evolution, keeping the playful, recognisable heritage while refining key elements for stronger consistency and impact on shelf.

The goal was to enhance shelf presence, brand recognition, and stand out in a competitive market, while ensuring the brand remains adaptable and future-proof.

The logo development was the starting point, honouring the brand’s heritage with a refined, more modern look that stays true to its roots.

A hyper-realistic approach was used to create lifelike characters that reflect the nurturing spirit of Little Live Pets.

This consistent visual language helped bring the characters to life and enhance the overall brand story.

The success of the brand refresh helped create a more engaging and recognisable brand, driving greater connection and visibility with consumers.

NEXT: COLES FINANCE

A Brand Evolution for Little Live Pets

The logo development was the starting point, honouring the brand’s heritage with a refined, more modern look that stays true to its roots.

A hyper-realistic approach was used to create lifelike characters that reflect the nurturing spirit of Little Live Pets. This consistent visual language helped bring the characters to life and enhance the overall brand story.

A hyper-realistic approach was used to create lifelike characters that reflect the nurturing spirit of Little Live Pets.

This consistent visual language helped bring the characters to life and enhance the overall brand story.