A Brand Evolution for Little Live Pets
Role: Senior Designer
Client: Moose Toys
Deliverables: Brand design and development
For Little Live Pets' 10-year anniversary, the brand refresh focused on evolution, keeping the playful, recognisable heritage while refining key elements for stronger consistency and impact on shelf.
The goal was to enhance shelf presence, brand recognition, and stand out in a competitive market, while ensuring the brand remains adaptable and future-proof.
Little Live Pets through the years
The logo development was the starting point, honouring the brand’s heritage with a refined, more modern look that stays true to its roots.
Little Live glow-up
A hyper-realistic approach was used to create life-like characters that are ultra cute and inspire the nurturing spirit of Little Live Pets.
This consistent visual language helped bring the characters to life and enhance the overall brand story.
A little work, a lot of payoff
The success of the brand refresh helped create a more engaging and recognisable brand, driving greater connection and visibility with consumers. Keeping Little Live Pets the number one selling brand for Moose Toys.