I’m a graphic designer with over 15 years of experience, working between London and Melbourne., agency-side, in-house and with direct businesses.

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I specialise in brand led design, spanning retail, ecommerce, brand identity and digital marketing, combining visual storytelling with user centred thinking. I care about making design that’s considered and purposeful, and I love working with people who are genuinely invested in what they’re building. With a multidiscipline background across design, I’m able to connect the dots and bring a more holistic approach to the work.

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Outside of design, I’m guided by the same instinct, to explore, to experience new places, and to keep moving. It’s a mindset that feeds directly into my work, bringing curiosity, openness and fresh perspective to everything I create.