I’m a freelance designer with over 15 years of experience, working between London and Melbourne., agency-side, in-house and with direct businesses.

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I’ve built my career as a generalist, partly out of curiosity, partly because I’ve never liked being boxed into one thing. Branding, packaging, digital, I’ve moved across it all, not to do everything, but to understand how everything works together. I’m the kind of person who wants to know what’s next. New tools, new tech, new ways of thinking, I’m always learning, testing, and paying attention. It keeps me sharp, and it keeps the work evolving. So if you are looking for a one trick pony, it ain't me.

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I care about making design that’s considered and purposeful, and I love working with people who are genuinely invested in what they’re building. With a background across different areas of design, I’m able to connect the dots and bring a more holistic approach to the work.

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Outside of design, I’m guided by the same instinct, to explore, to experience new places, and to keep moving. It’s a mindset that influences everything I do.